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Keep your smile going strong

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A healthy smile goes a long way. The benefits of a beautiful smile stretch beyond the physical and into the emotional, as men and women with a healthy smile are naturally inclined to feel more confident about themselves regardless of their age.

That confidence boost is especially important for men and women as they age and begin to wear dentures. Tooth loss can not only take a physical toll but an emotional one as well. In fact, a study revealed* that roughly 20 million women age 40 and older have dentures, and more than three million of those denture-wearers are self-conscious about their smiles, even living in fear of something as simple as eating out with friends.
Men and women with new dentures are understandably nervous. But the days when dentures were at constant risk of falling out are largely a thing of the past. That's thanks in large part to advancements in adhesives. Clinical studies have shown that adhesives improve the performance of properly fitting dentures, often helping reduce irritation and sore spots caused by denture rub. For example, when denture wearers use Fixodent(R) Original adhesive cream, the natural moisture in their mouth changes the soft cream into an elastic-like membrane that helps hold dentures tight, enabling men and women to bite harder and eat more naturally. The result is a great fit and a strong, long hold that lets denture wearers eat, drink, laugh and talk with confidence -- knowing their dentures will stay in place.
Denture wearers reticent about trying a new adhesive can register for the Fixodent 12 Hour Hold Challenge, which guarantees a 12 hour hold or your money back. When registering at and entering their Fixodent challenge statement, registrants are entered for a chance to win a monthly $500 giveaway or one grand prize of $5,000**.
In addition to applying a strong adhesive they can trust, denture wearers should take several additional steps to maintain their dentures and keep their smile going strong.
* Clean your dentures every day. Cleaning dentures daily with a denture brush and soaking them in a cleanser solution will help keep your dentures looking white and bright, while preventing plaque buildup and denture odor. Fixodent Denture Cleanser Plus Scope(R) Ingredients helps remove stains while killing 99.9 percent of odor-causing bacteria.
* Rinse and brush your dentures in clean, warm water with a denture brush. When cleaning dentures, don't brush too hard; you don't want to damage any plastic or metal parts of the dentures. If needed, moisten the denture brush to avoid damages or scratches to the denture surface.
* Brush your gums, tongue and natural teeth with a fluoride toothpaste before reinserting your dentures. This will help remove debris from your teeth, stimulate circulation in your mouth and help maintain good oral health. After brushing, rinse with a mouthwash. Mouthwash gives your mouth a refreshed feeling that only adds to denture wearers' growing confidence in their smile.
* Never try to adjust your dentures yourself. This might cause harm to your mouth or damage to your dentures. Only dental professionals should make these adjustments.
* Visit your dental professional regularly. Denture wearers and non-denture wearers alike should rely on their dentist for advice and answers to specific questions about oral care.
More information is available at
*All Statistics came from the "Fixodent Beauty & Aging Survey." The Fixodent Beauty & Aging Survey was conducted by Wakefield between August 22nd and August 31st, 2009. For this research, 504 interviews were fielded among nationally representative American women ages 40 and older using random-digit telephone dialing. Quotas were set to ensure reliable and accurate representation of the total U.S. population of women ages 40 and older. As part of this survey, an oversample was also fielded by telephone to reach a total of 202 women, ages 40+, who wear dentures.
Results of any sample are subject to sampling variation. The magnitude of that variation is measurable and is affected by the number of interviews conducted. For the 504 interviews conducted among women 40+, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. For the 202 interviews conducted among women who wear dentures, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.9 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
**NO PURCHASE OR USE OF PRODUCT NECESSARY TO ENTER SWEEPSTAKES. The Fixodent 12 Hour Hold Challenge Sweepstakes is open only to residents of the 50 US/DC, 18 or older as of the last day of the month prior to the date of entry. Void where prohibited by law. See official rules on for monthly entry periods and complete details. Ends 11:59:59 PM ET on 6/30/12. TF11C652